14-15 OCTOBER 2025 | HALF ACRE, MELBOURNE
Australia’s #1 Workforce
Optimisation Conference
Workforce Optimisation Week (WoW) by Call Design is back! And it’s Bigger, bolder and more focused than ever.
This October, we’re bringing the WoW conference to Melbourne for the first time ever. If you’re serious about creating high-performing teams, simplifying complex processes and understanding more about workforce optimisation, this event is for you.
Over two energising days, you’ll hear from real leaders tackling real challenges. You’ll walk away with new ideas, practical tips and the kind of lightbulb moments that only happen when you’re in a room full of people who work in the same space and who get it.
This isn’t just another conference. It’s the chance to step out of the day-to-
day, connect with the best in the business and to get some inspiration on ways to optimise what matters most: your people, your processes and your potential.
Meet The Speakers

Chris Griffiths
Manager Workforce Planning,
Operations & Infrastructure at Qantas

Neo Aplin
Inventium’s GenAI
specialist

Cherie Cameron
Head Of Workforce Optimisaton at RACV

Mark Carter
Learning & Development Expert, Keynote Speaker and Author of Add Value.

Fran Southward
CEO at Auscontact Association

Brooke McKenzie
Service Centre Manager
at NTI

Sally Forde
General Manager
of Mental Health Operations at Australian Unity

Samuel Laidlaw
Auscontact Workforce Planner of the Year
from nib

Nick Atkin
Founder & CEO
of CallD.AI

David Ralston
COO and Co-Founder
of CallD.AI

Graeme Ireland
Senior Workforce Optimisation Manager
at Woolworths

Simon Clements
Customer Success Consultant
at Call Design

Robert Hall
Workforce Optimisation Consultant
at Call Design

Colin Whelan
Senior Director International Customer Success
at Aspect

Julie-Anne Hazlett
Head of WFO Strategy
at Call Design

Nimesh Dhanak
Chief Executive Officer
at Call Design

John Norton
Chief Revenue Officer
at Intradiem

Haresh Gangwani
Executive Vice President,
Global Alliances and Managing Director,
UK at Intradiem

Carol Ritchie
Workforce Optimisation Consultant
at Call Design

Amy Glover
Workforce Optimisation Consultant
at Call Design

Sharna Bucher
National Manager in Operational Planning
at Services Australia
Why You
Can’t Miss
WoW 2025
Step into a future where your workforce works smarter, not harder. At WoW 2025, uncover how leading contact centres are rethinking performance, from AI agents to real-time automation. Expect bold ideas, fresh connections and practical takeaways to energise your team and reimagine what’s possible in your workplace.
Learn From Experts
Learn from the best minds in workforce optimisation; industry leaders, innovators and strategists sharing realworld insights you can take back to your team and put into action the very next day.
Network With Your Peers
Forge real connections with fellow contact centre professionals, share ideas that spark change and leave with new insights and new allies who get the challenges and ambitions shaping your world.

Get Your Tickets Now
$595 +GST
Join contact centre leaders and workforce innovators from across Australia at WoW 2025. Over two impactful days, you’ll gain fresh insights, practical strategies and meaningful connections to help shape the future of workforce excellence. Secure your place today!
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